NY Red Bulls In-Arena Graphics Package


Role: Motion Designer
Art Director: Michelle Cruz

For the 2017 season,

the New York Red Bulls underwent a rebrand of their marketing and team look. The new design is inspired by architectural elements found in NYC.

The primary focus was to incorporate the lines (wire ropes) from the Brooklyn Bridge into the Player Headshots which are featured here.

Concepts and Animation

It was important to consider Red Bull Arena’s LED boards when creating the initial design and composition for the player headshots.

For example complex textures, fades and other elements with little contrast were not legible on the boards. A clean, bold and contrasted look was essential to highlight the wire rope inspired lines which are key in the team’s rebrand.

Thank you.